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Research Areas

Research Methods

  • Life style exploration

  • Motivation and needs identification

  • Shopper researches

  • Usage and attitudes

  • Concept testing

  • Product testing

  • Name, logo and packaging testing

  • Advertising (pre/post) testing

  • Brand/company perception and image

  • Customer and employee satisfaction

  • Mystery shopping

Qualitative Methods:

  • Focus groups

  • In-depth interviews

  • In-home immersions

  • Shop alongs

  • Observation

Quantitative Methods:

  • Face-to-face interviews (CAPI)

  • Telephone interviews (CATI)

  • Web-based interviews (CAWI)

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